All posts by peiyaoma

Before 2013, I has involved in the PR&Marketing fields more than 6 years, and now, I am fall in love with the wine. Since 2005, I graduated from Anglia Ruskin University for bachelor degree of marketing, I have fully involved in the marketing and PR industry. Number of years experiences for serving global organizations to support me to set up my own company in the wine industry of China.

In-Company Wine training

In the wine sector, if the Wine company who want to succeed in an ever changing world of wine need a solid platform of continuous training. 

Many companies also need a minimum of wine knowledge for the business managers, executives and the sales team. It is proven that a sound basic knowledge of wine leads to a more entrepreneurial concepts.

For the wine business it is critical to recruit good managers and sales peoples and offer them a decent wine training.

Thus, who will be trained and what is reason for training will be shown below.


These trainings are created for companies from or linked with the wine industry. Hospitality, wines and spirits distributors, supermarkets, wine tourism companies or even specialized press are some examples.


In a more and more competitive market, the keystone of wine companies business is their ability to provide knowledgeable advice to the customers. Training which staffs receive is crucial to this aspect of the business. Highly skilled staff will make the difference in a market where customers often feel lost.



Importance of Training

Here, in the wine industry, training as a important section for a company’s management level to concern, but is it worth for? There are fours reasons will be listed down to elabotate.

Addressing Weaknesses

Most employees have some weaknesses in their workplace skills. A training program allows you to strengthen those skills that each employee needs to improve. A development program brings all employees to a higher level so they all have similar skills and knowledge. This helps reduce any weak links within the company who rely heavily on others to complete basic work tasks. Providing the necessary training creates an overall knowledgeable staff with employees who can take over for one another as needed, work on teams or work independently without constant help and supervision from others.

Improved Employee Performance

An employee who receives the necessary training is better able to perform his or her job. He or she becomes more aware of safety practices and proper procedures for basic tasks. The training may also build the employee’s confidence because he or she has a stronger understanding of the industry and the responsibilities of her job. This confidence may push her to perform even better and think of new ideas that help her excel. Continuous training also keeps your employees on the cutting edge of industry developments. Employees who are competent and on top of changing industry standards help your company hold a position as a leader and strong competitor within the industry.


A structured training and development program ensures that employees have a consistent experience and background knowledge. The consistency is particularly relevant for the company’s basic policies and procedures. All employees need to be aware of the expectations and procedures within the company. This includes safety, discrimination and administrative tasks. Putting all employees through regular training in these areas ensures that all staff members at least have exposure to the information.

Employee Satisfaction

Employees with access to training and development programs have the advantage over employees in other companies who are left to seek out training opportunities on their own. The investment in training that a company makes shows the employees they are valued. The training creates a supportive workplace. Employees may gain access to training they wouldn’t have otherwise known about or sought out themselves. Employees who feel appreciated and challenged through training opportunities may feel more satisfaction toward their jobs.

Thus, training and development provides both the company as a whole and the individual employees with benefits that make the cost and time a worthwhile investment.